Gratona vs REACH
Compare your full fundraising operation, from donor relationships and sponsorships to trips, events, communications, and reporting.
REACH combines sponsorship, donor management, fundraising, and supporter-facing tools. Gratona is a fundraising CRM with sponsorships, giving, communications, events, mission trips, reporting, and reviewed AI-assisted work. Both deserve a comparison using your actual workflows, existing systems, implementation needs, and total cost.
If your issue is fundraising execution, compare Gratona
Gratona Sponsorships is the sponsorship module within Gratona. If the harder problem is donor, giving, sponsorship, stewardship, and task follow-up slipping while your team fights its tools, compare Gratona, the AI-native fundraising CRM for nonprofits. Tali, your AI development teammate, turns that permitted context into owned next actions for your team to review. Tali is available.
Explore Gratona by fundraising goal
Feature comparison
Best fit
- Gratona
- Teams evaluating donor relationships, giving, sponsorships, communications, trips, events and staff follow-up together. Confirm plan and implementation scope.
- REACH
- Teams seeking an established sponsorship and donor platform with a ready-made website, embeds, REACHpay and published plans.
Sponsors and recipients
- Gratona
- Manage recipient records and sponsorship commitments; discuss shared sponsorship, availability, transfers and the reporting your program needs.
- REACH
- REACH documents sponsorship types, shares and recurring periods for children, families, projects and other programs. Test how shares and sponsor changes appear in your reports.
Donors and households
- Gratona
- Connect donor and household context, gifts, notes, tasks and communications. Ask to see how your household giving and sponsorship relationships are reported.
- REACH
- REACH offers basic donor management on Sponsorships and full donor management on Essentials and Pro. Test household relationships and the reports you use.
Communication and stewardship
- Gratona
- Use sponsor updates, segmentation and newsletters alongside relationship history and follow-up. Newsletter allowances vary by plan.
- REACH
- REACH lists donor communication, automations and text allowances; Essentials adds Conversations and custom email templates. Confirm your newsletter and correspondence workflow.
Trips and events
- Gratona
- Launch includes Sponsorships or Events. Growth includes Sponsorships, Events and Mission Trips, with trip pages, participants, fundraising, requirements and reporting.
- REACH
- REACH lists fundraising campaigns and peer-to-peer tools. Confirm trip applications, family fundraising and event registration against your requirements; do not assume a separate trip system can be retired.
Fields, reports and reconciliation
- Gratona
- Discuss custom fields, exports, scheduled reporting and accounting workflows; reproduce your real reports and reconcile sample gifts to deposits.
- REACH
- REACH offers custom forms, reports and a REACHpay payout reconciliation report. Confirm field mapping, report access and accounting exports for your plan.
Staff and field access
- Gratona
- Roles and permissions are included. Multi-entity operations are custom-scoped through Gratona Network; demonstrate the boundaries each country or field team needs.
- REACH
- REACH lists admin permissions on Essentials and above. Test access to recipient information, communications and reports with each staff role.
Websites and integrations
- Gratona
- Review your exact QuickBooks, Zapier and WordPress workflows, supported connection, direction of data and plan requirements before committing.
- REACH
- REACH offers website templates, embeds and integrations; API access is listed on Pro. Confirm the specific accounting, automation and website connections you need.
Migration and recurring gifts
- Gratona
- Scope record and file mapping, test imports, reconciliation and payment continuity with the current and receiving processors. Payment transfer is not automatic.
- REACH
- REACH documents gateway options and a process for moving to REACHpay. For any move between platforms, confirm portability, fees, timing and donor action with both processors.
Subscription and support
- Gratona
- Gratona Launch includes Sponsorships or Events as a primary workflow. Growth includes both, plus Mission Trips. Pricing varies by plan and implementation scope.
- REACH
- U.S. REACHpay plans list Sponsorships at $50/month, Essentials at $99 and Pro at $199. REACH lists unlimited donors, donations, users, sponsorships and forms. Confirm eligibility and support.
Processing
- Gratona
- Compare your written gateway and platform fee schedule, card and ACH mix, gift sizes and donor fee coverage.
- REACH
- The REACHpay pricing page lists 3.5% cards and 1% + $1 ACH; its knowledge base lists 3.25% cards. Confirm the rate that applies to your account.
When staying with REACH may make sense
If REACH already supports your sponsorship model, your staff know the workflows, and its website, payment and reporting tools meet your needs, staying can avoid the cost and disruption of a move. Its published plans, unlimited usage in several categories, and integrated REACHpay are meaningful strengths. Compare the cost of changing with the specific work a new system would improve.
Compare the whole cost, not just the percentage
A percentage-plus-fixed fee changes with gift size. Suppose 100 supporters each make a $39 card gift every month: that is 1,200 transactions and $46,800 per year. At 3.5%, processing would be $1,638 annually; at 2.9% plus $0.30 per transaction, it would be $1,717.20. The lower percentage costs $79.20 more in this example because of the fixed fee. At $50 per transaction, the two rates are equal. These are illustrations, not quotes or a prediction of savings.
Use your actual number and size of card and ACH transactions, donor-covered fees and applicable gateway terms. Add subscriptions, modules, implementation, migration, storage, newsletter volume, support and tools you will keep. Compare first-year and ongoing costs for the same scope. REACH describes REACHpay as a single transaction fee; its separate third-party gateway surcharge should not be added to REACHpay.
Bring the same scenarios to both demos
- Assign more than one sponsor to a child, change one commitment and send an update.
- Trace a household gift and recurring payment through the donor record, report and bank reconciliation.
- Register a family or individual for a trip, follow fundraising and requirements, and review an event registration.
- Give a field colleague access to the right records and test a real report, website form and accounting handoff.
- Review sample migration, recurring payment continuity, training, support and a written quote.
How to evaluate the options
Test the complete sponsorship lifecycle
A public profile and checkout are only the beginning. Compare intake, availability, matching, recurring exceptions, communication review, transfers, privacy, and reporting with the same program scenario.
Price the same payment mix
Use the same monthly volume, average gift, card and ACH mix, donor-covered-cost behavior, gateway, subscription, onboarding, and integrations. REACH's current public sources show different card rates, so confirm the applicable rate in writing.
Choose the system that owns the work
Map which product will own recipient data, donor history, communication, staff tasks, fundraising activity, reporting, and exceptions after the first gift.
Customer proof
Accordus moved connected donor and sponsorship history into Gratona without losing confidence in the migration.
“My experience with [Gratona] has been outstanding. The support team has gone above and beyond every step of the way. I received exceptional support during our data migration, with hands-on guidance to ensure accuracy and continuity.”
Amanda Jones, Database Administrator, Accordus
This customer story documents data migration and connected donor and sponsorship operations in Gratona. It is not a head-to-head result against REACH.
Read the Accordus customer storyFrequently asked questions
See your workflows in Gratona
See how Gratona compares in a live demo tailored to your organization.
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