Is REACH a good product?

Yes. REACH has 15+ years and powers 225,000+ active sponsorships across 54 countries. The comparison here is honest, not dismissive. Gratona wins on processing fees, feature access across plans, AI, mission trips, mailings, and native mobile app. REACH wins on merchandise ecommerce and influencer tracking. If those are load-bearing for your program, REACH may be the better fit.

Does Gratona cost less than REACH?

For any serious program, yes. multi-gateway payment processing versus 3.5% + $1 + 1% ACH is the biggest line item once volume goes up, and it doesn't go away. The REACH flat tiers look cheaper on paper, but the processing delta is a real, compounding cost that most pricing comparisons forget to include. We will run the math on your actual volume, in almost every mid-size scenario, total cost favors Gratona.

Can I migrate from REACH to Gratona?

Yes. Free migration support. Donor records, giving history, sponsorship matches, custom fields, recurring schedules. Most migrations finish in 1 to 2 weeks with receipts flowing on day one.

What do I lose moving from REACH?

Two things today: an integrated online store for merchandise (coming soon to Gratona), and influencer / affiliate tracking (on the Gratona roadmap). That is the full list. Everything else, including text-to-give, peer-to-peer, native mobile app, journeys-style automation, cart recovery, tracking, and the conversations module, Gratona ships on every plan.

Is Gratona a full CRM replacement for REACH?

Yes. Full donor CRM, sponsorship, fundraising with match pools, AI wealth intelligence, mission trips, sponsor-recipient messaging with AI translation, print mailings, journeys automation, text-to-give, peer-to-peer, native mobile app, reporting, and receipts. On one donor record. With the API open on every plan.

Part of Gratona·End the stitched stack

Gratona vs REACH

The modern sponsorship platform. Every feature, every plan.

REACH and Gratona Sponsorships are the two purpose-built sponsorship CRM platforms in this category. Both combine donor management, sponsorship workflows, and fundraising in one system. Gratona wins where it matters most for mid-size nonprofits running a real program: lower Stripe processing, every feature on every plan with no feature-gated tiers, built-in mission trip management, AI donor intelligence, sponsor-to-recipient message translation in 50+ languages, and API + MCP server access on every plan, not paywalled behind a $199 tier.

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If your issue is fundraising execution, compare Gratona

Gratona Sponsorships is the sponsorship module within Gratona. If the harder problem is donor, grant, event, and board follow-up slipping while your team fights its tools, compare Gratona, the AI-native fundraising CRM for nonprofits. Tali, your AI development teammate, turns that context into owned next actions, drafted by AI and reviewed by your team. Tali is in private beta.

See how Gratona works

Feature comparison

Feature	Gratona	REACH
Every feature on every plan	Full feature set on every Gratona plan. Commitment volume is the only meter. Enterprise for high-volume programs.	Features tiered across Basic ($50), Essentials ($99), Pro ($199). API, advanced automations, and conversations require Essentials or Pro.
Stripe processing for nonprofits	Multi-gateway payment processing.	REACHpay: 3.5% on cards, $1 + 1% on ACH. Roughly $1,300 more per year on $100K processed. $6,500 more at $500K.
Sponsorship management (1:1, community, pooled, hybrid)	Purpose-built. Matching, transfers, lifecycle, multi-program, hybrid models.	Purpose-built. Strong core sponsorship coverage.
Full donor CRM	Full CRM on every plan, households, giving history, custom fields, activity log, retention.	Full donor management on Essentials ($99+). Basic plan ($50) is limited.
AI donor intelligence	Gratona Insights. Wealth capacity scoring, optimal-ask calculators, major-gift prospecting. Built in.	Donor insights (trends, lapsed). No AI wealth or ask calculators.
Sponsor-recipient messaging with AI translation	Moderated 1:1 messaging. Automatic translation in 50+ languages.	Conversations module (Essentials+). No translation.
Mission trip management	Gratona Trips. Registration, individual fundraising, Checkr background checks, e-signatures.	Not available.
Fundraising campaigns (targets, match pools, recurring conversion)	Gratona Fundraising. Campaign pages with donation targets, match pools, honor gifts, and one-click recurring conversion on checkout.	Centralized Fundraising Hub. Campaigns, events, sponsorship drives.
Peer-to-peer fundraising	First-class program type. Sponsors, participants, and ambassadors each get a branded fundraising page tied to the campaign donor record.	Peer-to-peer as a fundraising type.
Journeys (automation & workflow builder)	Journeys. Build multi-step automations across email, SMS, tasks, and portal events. Visual workflow editor.	Automation & Workflow Tools. Acknowledgments, receipts, reminders, re-engagement.
Payment recovery	Built in. Smart retry on failed recurring gifts, abandoned-checkout recovery, and automatic card updates via Stripe's Account Updater. Donor never has to re-enter an expired card.	Failed payment recovery.
Text-to-Give	Available on every plan via the Sendblue integration.	Text-to-Give with plan-tiered allowances (500 / 1,000 / 2,000 texts per month).
Print mailings (tax summaries, donor letters)	Mailings. Tax summaries, year-end letters, labels. Bulk PDF generation.	Not a dedicated category.
Mobile app for donors	Included native mobile app for donors and sponsors.	Optional paid Donor Mobile App add-on.
Tracking (activity, attribution, conversion)	Activity log, donor touchpoints, campaign attribution, Smart Embed conversion callbacks, GA4 events.	Reporting and donor insights.
API, webhooks, MCP server for AI agents	Full REST API, webhooks, Zapier, and an MCP server. Every plan.	API gated to Pro tier ($199/mo).
Embeddable donor experiences	Smart Embed. Six embed types, auto-resizing, brand matching, three lines of code.	Sponsorship, fundraising, forms, and project widgets.
Online store / merchandise	Coming soon.	Integrated ecommerce storefront.
Influencer / affiliate tracking	On the roadmap.	Ambassador and partner referral tracking.
Pricing shape, and what it actually costs to run a program	Published usage-based pricing with current plan details on /pricing. Every feature on every plan. Combined with multi-gateway payment processing, total cost is lower than REACH's flat tiers for most serious programs.	Flat $50 / $99 / $199 monthly with unlimited volume at every tier, but 3.5% + 1% ACH processing fees make the total materially more expensive at program scale.

Why switch to Gratona

Roughly 40% lower processing fees

multi-gateway payment processing versus 3.5% on cards plus $1 + 1% on ACH through REACHpay. Across a year of giving volume, the delta is real money returned to program.

Every feature, every plan

Gratona ships the full product on every plan. API, Journeys, wealth insights, mailings, trips, peer-to-peer, messaging with translation, included. REACH tiers feature access across Basic, Essentials, and Pro. If you grow past Basic, you pay to unlock features that Gratona already gave you.

Gratona Trips and Gratona Insights are entire product categories REACH does not ship

Running a mission trip program? Gratona Trips includes trip registration, individual fundraising pages, Checkr background checks, and e-signatures. Running a major-gift cultivation motion? Gratona Insights includes wealth capacity, optimal ask calculators, and prospecting. Both are on the same donor record.

AI built in

Sponsor writes in English. Recipient reads in Swahili, Spanish, French, or 47 other languages. Automatic. Add Gratona Insights for wealth scoring, Journeys for automation, and an MCP server for your own AI agents. Modern nonprofit software, modernly built.

Frequently asked questions

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