Gratona is the AI-native fundraising CRM for nonprofits.
Manage donors, gifts, sponsorships, events, and mission trips in one place, and see who owns each next step. Tali, your AI colleague, notices what needs attention and prepares the work for your team.
Maria Alvarez Active
Alvarez household · Assigned fundraiser: Priya Nair
- Giving this year
- $4,2006 gifts
- Commitments
- 2 activeMonthly and a pledge
Tali: A new update from Joseph's school is in. Add it to Friday's thank-you?
Meet Gratona
1:51 · Keep a donor’s giving history connected
Ruth's gift arrives through a donor-advised fund. Tali proposes the match, your team confirms it, and ten years of giving stay part of Ruth's story.
Read the film
Ruth has given to you for ten years. This spring, she gave her biggest gift yet. This fall, your letter said: we miss you.
Let's rewind. This year, Ruth opened a donor-advised fund. So her gift came as a grant from the fund, with her name on the letter inside. Your CRM met a brand-new donor, and never connected it to Ruth. Ruth's record showed no gift this year. So by fall, she was on your lapsed list.
One line nobody read. Zero thank-yous to Ruth. Ten years of giving, marked lapsed.
What if... your CRM knew it was Ruth?
This is Gratona. When the grant comes in, Tali, your AI development teammate, reads the letter and points to Ruth. You confirm. Gratona keeps the fund as the donor on the books, and gives Ruth the credit, so ten years stays whole. Tali drafts her thank-you in your voice, with no tax receipt: the fund already gave her one. Nothing reaches Ruth until you approve it.
That's one gift in Gratona, the whole fundraising CRM. Giving pages, recurring gifts, campaigns and events, your Gmail and calendar, all on one donor record, and all in reports your board can read. Coming from another CRM? We move your data for you.
This time, the letter came the week the grant arrived. It said: Dear Ruth. Thank you for ten years.
Gratona. The AI-native fundraising CRM for nonprofits. Book a demo at gratona.com.
Trusted by mission-driven organizations worldwide
The platform
Donor records, giving pages, sponsorships, and stewardship.
See how your team manages donors, giving, sponsorships, and follow-up.
Eleanor Whitfield
Major gifts · Assigned fundraiser: Priya Nair
Latest gift
$25,000
May 28 · Check
Designation
Capital
Capital Campaign
Sponsorship
Samuel K.
Nutrition program
Next touch
Thank-you
Owner: Priya Nair
- May 28Gift received · $25,000 to the Capital CampaignReceipted
- SponsorshipSamuel K. · Nutrition · no recorded update yetUpdate queued
Giving history, household, commitments, and the next touch on one donor record.
Explore the donor CRMRiverside Hope
Help a child read this year
Your gift supports Riverside Hope's reading program: books, tutors, and after-school reading time.
Gift designation · Reading program
Branded donation and sponsorship pages you can embed on your own site, with online giving recorded alongside donor history.
Explore online giving and fundraising| Program | Model | Recipients | Status |
|---|---|---|---|
| Education | Fixed slots | 369 | Live |
| Kings College | Fixed slots | 2,002 | Live |
| Riverside | Flexible | 35 | Live |
| Youth Mentorship | Flexible | 5 | Setup |
20active programs2,971recipients$26.4kraisedShowing 4 of 20
Recipients, commitments, and recurring support across your sponsorship programs.
Explore sponsorship managementRevenue
$26,100
Prior period $16,840
Active donors
248
Prior period 210
Open work
481
Stewardship tasks
Waiting on a thank-you
456 gifts
Each thank-you sits in a fundraiser's caseload with a due date, so nothing waits without an owner.
Donor movement
- New donors24 +$8,420
- Upgraded11 +$5,310
- Downgraded3 −$740
- Lost donors6 −$1,960
- Retained91% of prior cohort
Open thank-yous, donors who need attention, and who owns each follow-up.
Tour all 12 platform viewsStop rebuilding a donor's story from five tools.
The note is in someone's inbox, the gift is in the giving form, the sponsorship is in a spreadsheet, and the event registration is somewhere else. In Gratona, gifts and sponsorships land on the donor's record, and each next step has an owner.
Today
Gratona
Tali
Meet Tali, your AI colleague for fundraising teams.
Tali learns how your development team works, notices when something changes in a donor's story, and brings the right people into the work.
- Tali noticed that new program results were what Maya had asked to see in March.
- Finance approved a $62,000 budget, and the proposal updated to match.
- Maya replied with a new question, and Tali added it to Leslie's meeting brief.
Your team sees the sources and approves what goes to donors. How Tali handles your data
Start with Gratona as your CRM. Add Tali when your team is ready.
Meet TaliRead the film
Tali connects a donor’s earlier interest with new program results, giving the fundraising team a reason to reconnect.
Inside Gratona, program and finance colleagues contribute to the same work. An approved budget updates the proposal. Leslie reviews the prepared message before it goes to Maya.
Maya’s reply becomes part of the context, and Tali updates the meeting brief. The film closes with other places teams can work with Tali: iMessage or WhatsApp, Teams or Slack.
Instrumental music and sound effects accompany the film.
Reporting
Board reports from the work you already track.
Giving, retention, and program reports come from the same gifts, commitments, and follow-up your team records every day, so a board update doesn't start with merging spreadsheets.
Explore fundraising reportingRunning more than one organization? Gratona Network gives each entity its own workspace and rolls up reporting across the entities you choose. Explore Gratona Network
Donor Health Dashboard
Total Donors
1,248
+64 this month
Retention Rate
91%
+3% vs last year
Avg Lifetime Value
$2,840
+$120 vs Q4
Churn Rate
4.2%
-0.8% vs Q4
Donor Segments
Who Gratona is built for.
- Development directorsKnow who needs follow-up, prepare donor conversations, and assign the work.
- Executive directorsSee fundraising health, board asks, and team capacity together.
- Sponsorship programsManage sponsors, recipients, payments, stories, and updates.
- Grant-funded organizationsKeep donor, gift, and outcome records together for reporting.
- Mission networksRun donors, trips, sponsorships, and permissions across several teams.
- Churches, schools, and ministriesBring giving, campaigns, sponsorships, and follow-up into one system.
See Gratona with your own fundraising work.
Gratona helps your development team manage donor relationships, fundraising work, and AI-assisted follow-up in one CRM.
Comparing platforms or planning a data move? Read the platform evaluation guide