Gratona Fundraising
Year-end appeals, Giving Tuesday drives, matching-gift pools, and recurring conversion, all next to your donor CRM.
Gratona Fundraising runs year-end appeals, Giving Tuesday drives, memorial and honor gifts, and matching-gift campaigns next to your donor CRM. Supported campaign gifts keep their donor and campaign attribution, with receipt, recurring, and reporting workflows connected to the same fundraising record.
3 lines
Of code to embed a campaign
Live
Real-time campaign dashboards
Unlimited
Users on every plan
CRM linked
Campaign gifts keep their donor context
Trusted by nonprofits worldwide
When campaign pages live outside the donor CRM, gifts, recurring commitments, receipts, and follow-up have to cross an integration or a manual export. That makes attribution harder to trust and leaves campaign supporters disconnected from the relationship history your fundraisers need next.
Run supported campaign pages, match pools, honor and memorial gifts, embeddable forms, and dashboards next to the donor CRM. Campaign attribution, recurring prompts, acknowledgments, and reviewed stewardship workflows stay connected to the donor record.
Add sponsorships to any website in 3 lines of code
Reliable income for your mission
Configurable gift acknowledgments and year-end summaries
Live metrics at your fingertips
Define donation tiers that match your programs
Guide donors to the right giving level
Targeted campaigns to donor segments
Embeds that look like your site, not ours
Start from a campaign template, configure the goal, match pool, honor-gift flow, and custom giving levels, then embed it on your existing site or share the hosted URL. Every gift keeps its campaign attribution on the donor record, so Giving Tuesday supporters are ready for the next reviewed follow-up without a CSV handoff.
Configure a match pool with a cap, an expiration date, and per-tier match rules. The campaign page shows live progress toward the match, with urgency messaging as the pool fills up. Match dollars apply automatically, matched gifts are flagged in reporting, and sponsors of the match see a dedicated thank-you flow with the total they helped unlock.
The checkout flow can invite a one-time donor to start a monthly gift in the same experience. The recurring commitment lands in Gratona as a normal sustainer, with receipts, self-service management, and payment follow-up connected to the donor record.
| Capability | Gratona | Standalone campaign tool | Website form + CRM |
|---|---|---|---|
| Campaign pages | Included | Varies by plan | Requires separate setup |
| Match pools | Included | Varies by plan | Requires separate setup |
| Honor / memorial gifts | Built in | Varies by plan | Requires separate setup |
| Recurring conversion prompts | Included | Varies by plan | Requires separate setup |
| Lives inside donor CRM | Separate donor system | Separate donor system | |
| Data sync to CRM | Same platform | Integration or export | Integration or export |
| Tax receipts automatic | Varies by setup | Varies by setup | |
| Payment processing | Multi-gateway | Evaluate supported gateways | Evaluate supported gateways |
| Pricing model | Confirm for your volume | Confirm plan and transaction fees | Confirm form and processor fees |
| Year-end reconciliation | Same donor record | Depends on integration | Depends on integration |
Copy a template, set your goal and cover image, then configure custom giving levels, match-pool rules, brand styles, and honor-gift flows.
Drop the campaign on your existing site with 3 lines of code, or share the hosted URL. Forms auto-resize and match your site design, and checkout keeps donors inside your brand experience.
Live dashboard shows gifts, donors, match progress, and recurring conversion rate as donations come in. Staff and board see the same numbers, no export required.
Thank-you emails trigger on gift. Tax receipts auto-generate. Recurring prompts convert one-time givers. Segmented stewardship sequences kick off for major gifts, first-time donors, and campaign supporters.
Run a December giving push with a match pool, honor gifts, and Giving Tuesday activity on one dashboard with campaign attribution connected to each donor record.
Sell tickets, collect sponsorships, run a silent auction, and bill attendees from one campaign page integrated with the main donor CRM. Post-gala stewardship starts the same day.
Dedicated gift pages with personalized thank-you notes to honorees, automated tax receipts, and clean reporting for donor relations. Family-member donors get tagged so next-year outreach is personal.
“It's completely changed how we approach our campaigns and automating our workflows. The app connects seamlessly with the tools we already use.”
, Eli House Mission
In development
Start every campaign with a solid draft: subject lines, email sequence, landing-page copy, and social posts, all informed by your prior year's winners and your donor segments.
Recommend campaign send windows from each donor's prior engagement history, with the final schedule reviewed by your team.
AI suggests match-pool tiers and cap sizes based on your prior campaigns and donor base, so you don't over- or under-size the match.
Suggest giving amounts from donor history and available capacity context while keeping the final ask under fundraiser review.
3 lines
Of code to embed a campaign page
Live
Real-time campaign dashboards
Unlimited
Users on every plan
CRM linked
Campaign attribution stays on the donor record
Book a demo to see how Gratona powers this work, with the complete nonprofit CRM and fundraising platform underneath.
Gratona Donor Intelligence
Prepare better asks with public-source evidence, CRM context, confidence cues, and fundraiser review.
Gratona Grants
Private betaAI-powered grant discovery, application drafting, and compliance tracking. Built next to your donor CRM.
Gratona Events
Galas, conferences, donor dinners, ticketing, check-in, and sponsorships, next to your donor CRM.
Gratona for Denominations
Connect HQ, affiliates, mission boards, programs, donors, and reporting across your denominational network.
Gratona for Mission Networks
Connect missionary support, sponsorship, trip fundraising, donor CRM, and reviewed donor intelligence without flattening the relationships behind the gift.
Gratona for Multi-Entity Organizations
Connect hierarchy, permissions, donor identity, programs, and reporting across your nonprofit network.
