# Peer-to-peer campaign launch worksheet

Campaign: ____________________

Campaign owner: ____________________

Start date: __________ End date: __________

## Purpose and goal

What will the campaign fund?

____________________________________________________________

Fundraising target: __________

How will you use funds raised above or below the target?

____________________________________________________________

## Ready to share

| Task | Owner | Due date | Complete |
|---|---|---|---|
| Approve the campaign description and goal | | | |
| Confirm permission for names, photos and stories | | | |
| Create and review personal fundraising pages | | | |
| Set public donor-name and amount preferences | | | |
| Check the page and shared link on a phone | | | |
| Test giving, confirmation and receipt | | | |
| Confirm campaign and personal-page attribution | | | |
| Give fundraisers an invitation they can personalize | | | |
| Name the contact for fundraiser and donor questions | | | |
| Assign donor and fundraiser thank-yous | | | |

## During the campaign

Progress-review dates: ____________________

Who will contact fundraisers who need help? ____________________

What new story or update can they share? ____________________

## Results

Reporting period: ____________________

| Measure | Definition or source | Result |
|---|---|---|
| Fundraising pages | Pages included in this campaign | |
| Active fundraisers | Agreed definition: ____________________ | |
| Donors | Distinct donors in the reporting period | |
| Completed gifts | Completed-payment records; exclude pending gifts | |
| Gross completed gifts | Amount before refunds and costs | |
| Refunds | Refunded amount in this reporting scope | |
| Platform and payment costs | Costs attributable to this campaign | |
| Net proceeds | Gross completed gifts minus refunds and costs | |
| Thank-yous completed | Delivered acknowledgements in the chosen scope | |

Finance reviewer: ____________________

Date supporters will receive an outcome update: ____________________

Next campaign: What should you keep, change or stop?

____________________________________________________________