WEBVTT

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Take the Fernwood Community Pantry.

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Out of a recent survey, 41 lapsed
donors submitted the exact answer,

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yes, I plan to.

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A planner mistakenly drafts a forecast

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by taking those 41 plans, multiplying
them by an $85

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average past gift and injecting $3,485

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into the spring revenue.

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41 plans are neither 41 actual gifts,
nor

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41 accepted pledges.

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That is why Femi, the operations lead,
actively removes that entire amount

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from the forecast.

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Actual gifts and accepted written
pledges belong in their own proper

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finance process. Femi records the exact
answer, the answer date,

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permission to follow up, and a specific
recheck date.